An untapped potential

8.5 billion packs of non-prescription medicines and 1.2 billion packs of minerals and vitamins were purchased by Europeans in 2018 to improve their health and well-being. Investments in self-care lead to demonstrable long-term savings for governments and healthcare systems as well as individual households. 

The value of responsible self-care

Practicing responsible self-care has never been more important. 

We practise self-care every day. But what is responsible self-care? What are its benefits ? How can we promote it? 

This video, released on the occasion of International Self-Care Day 2019, proposes some elements of answer. Share the video and start a conversation about the value of responsible self-care!