As Europe’s public health systems approach a critical juncture, the importance of self-care in our journey forward cannot be overstated. It brings individual wellness and preventive practices to the forefront of health care. I am confident that AESGP will continue to lead this shift, advocating for the consumer health industry’s crucial role in providing individuals with effective, accessible self-care products and the knowledge of how to use them responsibly. AESGP’s commitment to advocacy and education has already empowered patients and enhanced their autonomy. Together, we can further cultivate a culture where health care starts at home.