Self-care is becoming an intrinsic part of everyone’s personal daily life, and that will only grow in the future, as we, as individuals, are on a continuous learning curve about our own health, and choices we make to protect and take care of ourselves. We have never had so many incredible options of innovative brands to meet our needs. Trust is key. In my view, it will be the most important parameter in self-care in the future, whether trusting others, in terms of products and advice, as well as ourselves, to care for ourselves in the right way. AESGP will need to continue to be ahead of this learning curve, ensuring all stakeholders know and understand the critical role self-care will have for the EU’s population.