Dr. Clemens Oberhammer, Senior Partner, Simon-Kucher

AI, apps, and healthcare platforms will empower people to manage their health more effectively. Digital solutions will enable personalized decision-making and holistic health management, moving beyond specific symptom treatment. New technologies will enhance the accessibility and affordability of personalized nutrition, and preventative health will gain more relevance and contribute to the potential growth of the self-care industry.

As the industry evolves, AESGP can further support these innovations while advocating for health literacy and collaborating with policymakers to ensure safe, ethical, and equitable access for all. This will empower people to make more informed decisions regarding their health and ensure data privacy and inclusivity guarantees everyone can benefit from self-care developments.