The 55th AESGP Annual Meeting – the annual gathering of the self-care sector in Europe – was held from 4 to 6 June 2019 in Geneva. Gathering over 300 delegates, the conference entitled “Evolving the self-care environment” looked at emerging sector trends and challenges, and the opportunities these challenges present for policymakers and the industry. It consolidated a number of concepts and ideas for the industry to advance self-care for the benefit of individuals and health systems.