Our Strategy

We aim to lead and champion self‑care to contribute to the sustainability of healthcare systems across Europe. To fulfil our mission, we bring our members together and engage with policymakers, regulators, and stakeholders to create a safe, supportive, and enabling environment for self‑care.

Our work is guided by four strategic objectives:

Promote the individual, societal and economic value of self‑care

Promote the individual, societal and economic value of self‑care

At AESGP, we place individuals at the centre of our work. People can trust that self‑care products manufactured by our member companies are safe, effective and support their everyday health needs, while also delivering value to European healthcare systems.

Self‑care enables individuals to maintain daily activities (such as working, studying, caring for others, travelling or playing sports) and contributes directly to their wellbeing. Responsible self‑care helps avoid unnecessary doctor visits or emergency department use, allowing healthcare professionals to focus on complex cases and helping to reduce waiting times. It also lowers illness‑related absenteeism, ultimately supporting productivity in the workplace.

Proactively shape the regulatory, legislative, political and economic environment for consumer healthcare

Proactively shape the regulatory, legislative, political and economic environment for consumer healthcare

We promote evidence‑based regulation and legislation that evolve in line with scientific progress and support individual empowerment. Our work is guided by the best available scientific evidence and robust data, ensuring that the regulatory framework for non‑prescription medicines, self-care medical devices and food supplements remains fit for purpose and future‑proof.

Build greater trust in self-care and be recognised as a responsible industry

Build greater trust in self-care and be recognised as a responsible industry

We act transparently and responsibly with our members and stakeholders. This openness strengthens our accountability, especially towards policymakers, regulators and consumers, and helps build trust in consumer healthcare products and the consumer healthcare industry as a whole.

Strengthen and develop a holistic network of stakeholders and serve as a platform for Member Associations

Strengthen and develop a holistic network of stakeholders and serve as a platform for Member Associations

We are a recognised voice of the European consumer healthcare industry. As a network of national associations and consumer healthcare companies, we are stronger together than as individual actors. Our members share common values and goals, and actively contribute to shaping our policies and decisions.