We promote people's increased engagement in responsible self-care

The use of medicines available without prescription (OTCs) as well as other self-care products such as food supplements, including minerals & vitamins, and/or self-care medical devices, is an important part of the self-care continuum. It is also in line with the growing desire of everybody to take more responsibility for their own health. 

Self-care represents a significant push towards new and greater self-efficacy, autonomy and engagement in health for people. They become increasingly active participants in the management of their health and well-being, and have the right to a greater choice of interventions that meets their needs across their lifetime. Self-care interventions are complementary to conventional healthcare and form an important part of the health system.