Brussels, 24 July 2026 – On the occasion of International Self-Care Day, the Association of the European Self-Care Industry (AESGP) is proud to spotlight a new wave of inspiring initiatives featured on its Self-Care: Insight & Inspire platform, showcasing how self-care is being advanced across Europe and beyond.
Celebrating its first anniversary, the platform brings together a growing collection of initiatives that promote health literacy, prevention, and patient empowerment. From digital health tools to education campaigns and public awareness initiatives, it provides a central hub to discover best practices and inspire further action across countries and regions.
“Self-care is a shared responsibility that knows no borders. Across Europe and beyond, organisations, healthcare professionals, associations, and public authorities are working together to empower people to take better control of their health. The initiatives featured on our platform demonstrate how collaboration and innovation can make healthcare more accessible, sustainable, and, most of all, patient-centred.” Luis Rhodes Baiao, Governmental and Public Affairs Director of AESGP
A growing movement for empowered health
The platform reflects a wide range of approaches to strengthening self-care, including:
- Improving health literacy through accessible, science-based information
- Empowering individuals to make informed decisions about their health
- Supporting healthcare professionals, particularly pharmacists, in their role as trusted advisors
- Promoting prevention and responsible practices in everyday health behaviours
- Leveraging digital innovation to expand access and improve care
Together, the initiatives illustrate how self-care is evolving to address today’s health challenges – from misinformation to the increasing demand for digital solutions and sustainable healthcare systems.
Inspiring collaboration and action
By showcasing initiatives from across Europe and beyond, the Self-Care: Insight & Inspire platform aims to:
- Increase visibility of impactful self-care initiatives
- Facilitate the exchange of best practices
- Encourage replication and scaling of successful approaches
- Strengthen collaboration across stakeholders
This growing platform reflects AESGP’s commitment to supporting European health systems while contributing to a movement that empowers individuals and communities through responsible self-care.
Discover the initiatives
AESGP invites policymakers, healthcare professionals, stakeholders, and the public to explore the latest initiatives and get inspired by innovative approaches to self-care: https://inspire.aesgp.eu/.
We also welcome new initiatives to join the platform. If you would like to contribute or share your work, please get in touch at communications@aesgp.eu.