Over the past 60 years, the OTC medicine sector has undergone a significant transformation thanks to switches, a growing empowerment of people’s health, the HCPs advice, and technological development. AESGP has played and will continue to play a crucial role in promoting safe and accessible self-care.

In the future, with technological innovation, switches will be more frequent and data-driven, and the sector will be able to offer more personalized and targeted self-care solutions. AESGP will continue to be a catalyst, collaborating with Health Authorities, Health Professionals and Governments to ensure the sustainability of European self-care and to enable people to make informed health decisions. While continuing to promote responsible self-care, AESGP will further improve OTC medicine accessibility, improving all European people’s health.